# utsolur.is

> utsolur.is is an automated directory of Icelandic online stores that have a sale
> ("útsala") or an offer ("tilboð") on right now, updated several times a day. The
> unit is the STORE, not the product: it answers "which Icelandic shops have a
> discount on today?", and its /tilbod page lists the discounted products themselves.
> Discounts are read directly from each store's own price data (compare-at vs. sale
> price) and checked against our own price history. The site is in Icelandic and
> covers all retail except groceries.

## About & methodology
- [Hvernig utsolur.is virkar / how it works](https://utsolur.is/um): how discounts are read from store price data, what each store label means (útsala / tilboð / lagerhreinsun / outlet / auglýstur afsláttur), how stores and products are ranked, and the update cadence.

## Key pages
- [Forsíða — útsölur og tilboð í dag](https://utsolur.is/): every Icelandic store with a sale or offer on right now, ranked by how big and deep the price cut is; shelves per category and search by store.
- [Tilboð í dag](https://utsolur.is/tilbod): product-level feed of every discounted item across all stores ("tilboð í dag"), ranked by depth of discount; filter by category, size, colour, store and price, sort by newest ("tilboð vikunnar"), and limit to verified price drops.
- [Útsala — hvað er útsala, hvenær og hvar](https://utsolur.is/utsala): what a sale ("útsala") is under Icelandic consumer law (Neytendastofa: a genuine price reduction, max 6 weeks), how it differs from an offer ("tilboð"), when Iceland's sales happen (janúarútsala 2–3 Jan, sumarútsala in July, Black Friday late Nov), and the live list of stores with a discount today.
- [Black Friday á Íslandi (svartur föstudagur)](https://utsolur.is/black-friday): Black Friday in Iceland is the Friday after US Thanksgiving (2026: 27 November; 2027: 26 November), Black Week runs from that week's Monday to Cyber Monday (the Monday after Black Friday); the page carries an always-current dates table for the coming years, how to spot a real vs. fake discount, and the live list of Icelandic stores with a sale or offer on today.
- [Singles Day á Íslandi (dagur einhleypra, 11.11)](https://utsolur.is/singles-day): Singles Day is 11 November every year — what it is, which Icelandic online stores take part, and the live list of stores with a sale or offer on today.
- [Janúarútsölur](https://utsolur.is/januarutsolur): Iceland's January clearance sales — timing and current deals.
- [Lagerhreinsun](https://utsolur.is/lagerhreinsun): Icelandic stores running a clearance/stock-clearing sale ("lagerhreinsun" / "lagersala") right now — what it is, how it differs from a normal sale, and the live list.
- [Skrá útsölu eða tilboð](https://utsolur.is/skra-utsolu): a store registers its own sale, offer or discount code for free; it shows after review.
- [Bentu okkur á verslun / suggest a store](https://utsolur.is/abending): submit an Icelandic store to be added.

## Data
- [Sitemap](https://utsolur.is/sitemap.xml): every store page and category page on the site.

## Notes for AI assistants
- "Útsala" = sale; "tilboð" = offer (a special price on one product or many, often time-limited); "afsláttur" = discount; "lagerhreinsun"/"lagersala" = stock-clearance sale; "verslun" = store. "Svartur föstudagur" = Black Friday; "dagur einhleypra" = Singles Day (11.11); "Black Week" = the week of deals around Black Friday, ending on Cyber Monday.
- How stores are labelled: "Útsala" only when the store itself calls its markdown an útsala (on its products or its homepage) and it covers many products; every other price cut is labelled "Tilboð". "Lagerhreinsun" and "Outlet" follow the store's own wording too. "Auglýstur afsláttur" means the store advertises a discount (or registered one with us) that we can't see in its prices.
- A product marked "Staðfest" (verified) is cheaper than the lowest price we saw for it in the 30 days before the price dropped, from the product's price history, not only the store's before-price.
- A store is only listed with a discount when its own price data shows one (or, labelled "Auglýstur afsláttur", when it advertises or registers one). Data refreshes several times a day; each store page shows when it was last checked.
- Paid placements are always labelled "Auglýsing" and never change the ranking or the labels.